- Maximum Wavemaking Formula
- Goes on easy
- Rinses out clean
- MAXIMUM HOLD POMADE: This pomade with natural sheen and hold promotes waves and restores moisture, going on light and easy and rinsing out clean; It's formulated for short and brushable hairstyles.
- MAXIMUM WAVEMAKING: With its maximum hold strength, this pomade delivers maximum wavemaking, the perfect styling product for short and brushable hair; It goes on light and rinses out clean!
- FOR MENS' GROOMING NEEDS: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
